What would you do if you had a very limited amount to spend on Facebook advertising? Focus on a narrow demographic that is highly targeted or focus more on having your ads appear on mobile devices?
Well, if you are going to follow the data from the chart below, it might be best to combine the 2; define your target audience not too strictly and focus solely on mobile devices, see the chat below.
As you can see 92% of Facebook users access it from a mobile device, while 56% access it exclusively from mobile devices.
Mobile rules and if you want to reach your target market more effectively with your advertising, you should follow them to where they are.