Tuesday, March 10, 2015
Twitter Buys Live Video Streaming App Periscope
I think this is pure genius considering the fact that Twitter is now the most powerful platform for breaking news to a wide audience with breathtaking speed. The only thing that can beat live tweeting is live streaming and an app that allows people use their smartphones stream events live is true to the platform's DNA...
Reports have emerged today that Periscope, an up-until-now fairly unfamiliar start-up, has been acquired by Twitter.
The app, still in closed beta, allows users to broadcast live video streams from their smartphones.
Twitter apparently paid somewhere between $50 and $100 million (£33 to £66 million) for the app. Even though it’s still an invite-only service, the social network has obviously seen enough to be convinced into purchasing.
Periscope is an app like Meerkat, a very popular iOS app, allowing live streaming of video content directly from a smartphone to the Twitter audience, turning anyone into a live broadcaster.
With this purchase, Twitter has once again shaken up the ever vigilant ghosts of content rights holders.
This app has huge potential. Streaming events such as protests, personal sports achievements (running a marathon, or climbing a mountain), or anything in between, could help Twitter increase value and grow its user base – something it’s been struggling with for quite some time now.
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