Friday, April 25, 2014

Facebook Acquires Moves the Fitness App

Facebook is not slowing down on its acquisition run, just a few weeks after acquiring messaging app WhatsApp, the company has acquired ProtoGeo Oy, a Finnish company that owns Moves, an iOS and Android fitness app. They say "health is wealth" and Facebook obviously seeks to cash-in on this. A statement from ProtoGeo on its website reads:

Today, we’re delighted to announce that Facebook has acquired our company and the Moves app. Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using.
Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people. "
It would be interesting to see what Facebook does with its portfolio of acquisitions in the future.

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