|Forget the 4Ps of Marketing and Embrace the 4Cs of Digital Marketing|
Creating: You have to create outstanding content that engages people and keeps them coming back for more.
Curating: You are not the only one with great content, curate the outstanding content from other people or sources.
Culture: By the time you create and curate outstanding and exceptional content from you and other people consistently, it becomes a culture for you and it acquires its own unique identity.
Connection: You connect with people who believe in the culture you have created and they become your advocates who passionately believe in, promote and defend your brand which is what every serious marketer wants.