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| Forget the 4Ps of Marketing and Embrace the 4Cs of Digital Marketing |
Creating: You have to create outstanding content that engages people and keeps them coming back for more.
Curating: You are not the only one with great content, curate the outstanding content from other people or sources.
Culture: By the time you create and curate outstanding and exceptional content from you and other people consistently, it becomes a culture for you and it acquires its own unique identity.
Connection: You connect with people who believe in the culture you have created and they become your advocates who passionately believe in, promote and defend your brand which is what every serious marketer wants.
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This article challenges conventional wisdom by urging readers to reconsider the traditional 4Ps of marketing. The author presents a compelling argument for why these principles may no longer be sufficient in today's dynamic marketplace. By encouraging readers to think outside the box and explore alternative approaches, the article sparks a fresh perspective on marketing strategy. It's a thought-provoking read that prompts reflection on how businesses can adapt and thrive in an ever-changing landscape. Thanks for sharing this insightful piece!
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