If you are in any kind of business or work related to interacting with the public in Nigeria, you must have at some point asked yourself: what is the best way to reach the majority of Nigerians? Well, look no further because NOIPolls has done the research and it turns out that the majority of Nigerians get their news primarily through radio (I should start selling radios at this point).
The poll indicates that there is a higher percentage of people relying more on radio as their source of news in the North-West zone (77%) and the North-East zone (72%) .
Social media is the fastest growing source of news in the country though with a total increase of 18-points and 14-points in 2015 from 2007 and 2013 respectively.
Currently 20% of Nigerians get their news primarily from social media. I expect this figure to increase rapidly in the following years.
P.S: You can contact me if you would like to take advantage of social media as means of creating publicity or marketing your brand. Call +234 (0) 8085404500 or email: [email protected]