Every serious website owner or manager understands the need for Search Engine Optimization (SEO) to drive traffic to their platform. The problem though is that many keywords are difficult to rank for. However, with the use of long tail keywords which reflect how majority of people use search engines, there is a better chance of ranking higher in search results and thereby gaining more traffic to your site or blog.
For example instead of using keywords like 'traffic' 'web traffic' or 'drive traffic' for a post you have written on driving traffic to a website, you could use this long tail keyword: 'How do I drive traffic to my site'. It is easier to rank for the latter keyword than the former short keywords.
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