We can safely assume that most of you have read a blog at some point during your life. In fact, statistics show that a huge percentage of the world’s population read blogs on a regular basis. We wonder if Justin Hall would imagine that 24 years after his first published blog, the idea and industry would have developed in the way that it has.
Today, it is possible to create a blog using one of 115 different content platforms such as;
WordPress, Blogger, Wix and Tumblr. Blogging technology has certainly developed and this type of digital media is available to virtually anyone at the click of a button.
Blogging has effectively taken over the world and it is now a major form of digital marketing. Companies and individuals alike now maintain blogs for a myriad of different uses.
Sports teams keep blogs to inform their fans of upcoming events, businesses run blogs to provide additional product info, travelers even create blogs to document their adventures – these are just some of the ways in which blogs are being used. If you want to learn about a subject or find out additional info, chances are that there is a multitude of blogs available for your enjoyment!
When used for business, a blog can help in many different ways. Throughout the infographic, you will see that a blog can improve your brand awareness, improve your organic SEO and search engine rankings, increase your website traffic and even generate more sales.
As you can see, this is hugely important and can really make a positive impact on your digital marketing and business exposure. As the tools and technology for blogging continues to improve, we should only see any increase in its popularity.
We have created a detailed infographic containing some awesome statistics and pointers relating to blogging and evolution. Enjoy!